Stay a Little Longer
A slow-travel story series that made social the hotel's best direct booking channel.
Casa Marea Hotel
- Client
- Casa Marea Hotel
- Industry
- Travel and hospitality
- Services
- Brand storytelling, Content, Booking funnel
- Format
- Reels and story series
- Timeline
- 4 months
- Platforms
- Instagram, Pinterest, YouTube
(01) Overview
Casa Marea is a small coastal hotel competing with booking platforms for every reservation. We built a story-led social presence that inspires trips and brings bookings home.
(02) The brief
What needed to change
Most guests found the hotel through third-party platforms that took a heavy commission. The existing feed looked like a brochure and attracted followers who never booked. The aim was to grow direct bookings and fill the shoulder season.
(03) Our approach
How we did it
We created a slow-travel series around a single day at Casa Marea: first light on the pool, long lunches and sunset swims. Each episode linked to a direct-booking offer, and Pinterest boards reached planners months ahead of their trip. Seasonal story sequences and retargeting for people who saved posts kept the hotel top of mind until they were ready to book.
Selected frames
Results
Direct bookings from social
Share of direct bookings that started on a social channel during the season.
Achievement
- Shoulder season occupancy up 19%
- Commission paid to booking platforms down by a third
Social went from a cost line to our best booking channel in one season.
The Slow Table
Ready to turn attention into growth?
Tell us where you want your brand to be in twelve months. We will come back with a plan, a team and a first month of content to get there.
New business
Send us your briefStudio hours
Monday to Friday
Response time
Within two working days
Services
Strategy, content, paid social and creators
