The Slow Table
A creator program that booked out a new tasting menu before the doors opened.
Ember Table
- Client
- Ember Table
- Industry
- Restaurants
- Services
- Creator casting, Partnerships, Launch events
- Format
- Creator collaborations
- Timeline
- 12 weeks
- Platforms
- Instagram, TikTok
(01) Overview
Ember Table was launching a seasonal tasting menu and wanted the city talking before the first service. We built a creator program that made the launch feel like an invitation.
(02) The brief
What needed to change
Restaurant launches usually rely on a press night and a few paid posts. Ember Table wanted more reach and more credibility, from voices diners already trust, without anything feeling staged.
(03) Our approach
How we did it
We cast 24 local creators across fine dining, everyday food and lifestyle niches, then hosted intimate preview dinners with the chef. Each creator received a light-touch brief with talking points instead of scripts, plus a unique booking link. Their best posts were boosted as ads to reach well beyond their own followers.
Selected frames
Results
Reservations
Growth in online reservations in launch month compared with the previous menu.
Achievement
- Opening fortnight fully booked before launch
- 1.6 million views across creator content
It never felt like advertising. It felt like the city's best food people telling their friends about us.
Lift Off
Ready to turn attention into growth?
Tell us where you want your brand to be in twelve months. We will come back with a plan, a team and a first month of content to get there.
New business
Send us your briefStudio hours
Monday to Friday
Response time
Within two working days
Services
Strategy, content, paid social and creators
